Partnership Enables Largest Scientific Youth Poll on Upcoming Presidential Election

October 17, 2008 — Bellevue, WA — Identity.net announced today a partnership with i-SAFE, the leader in Internet safety (e-Safety) education. i-SAFE’s mission is to educate and empower youth to help make their Internet experiences safe and responsible. This partnership will bring Identity.net’s identity management and online safety technology to 6.4 million i-SAFE-trained students and 700,000 faculty nationwide.

“Identity.net offers, for the first time, a technology with specific tools to help students stay safe online,” said Teri Schroeder, i-SAFE President and Program Director. “Identity.net allows them to proactively control their identity by easily managing what information they reveal online. This level of privacy control is critical to helping young people avoid predators, prevent online bullying, and ensure online safety.”

i-SAFE is incorporating Identity.net’s core technology into program materials distributed to schools, law enforcement and parents within its i-SAFE Safe Schools Education and Outreach initiative. This program material is specifically designed to educate middle and high school students on the topics of personal safety, online security, and the safe use of online communities. Participating students will use Identity.net to protect themselves online by controlling access to their personal information. In addition, they can verify the identity of those they are engaging with on the Internet.

To further showcase how these these technologies can be applied, Identity.net and i-SAFE will also work together on a youth poll conducted among participating students to assess their impressions of the current presidential election. Identity.net’s identity verification technology ensures a scientific poll in that each user can only vote once, and their demographic information is confirmed. Results of the poll, which will provide authenticated demographic data such as gender, grade and zip code, will be released prior to Election Day.

“We are delighted that, through our partnership with i-SAFE, we can help educate and enable young people to gain control over their online identity and privacy, and thus utilize online tools and communities more safely,” said Rob Monster, Chairman and CEO of Identity.net. “Moreover, the election poll we are conducting with i-SAFE shows firsthand the multiple applications for online, verified identity, which will become increasingly critical in a user-centric,Web 2.0 world.” For more information on Identity.net or its partnership with i-SAFE, please visit www.identity.net/partners/isafe/curriculum.

About Identity.net

Headquartered in Bellevue, Washington, the company’s mission is to put consumers firmly in control of their online identity and reputation. The Identity.net software is built on 50 issued patents and 10 years of advanced research in the fields of cryptography and online identity. For more information, please visit www.identity.net or contact Ayrianne Parks at ayrianne@curleycompany.com or at (202) 263-2574..

About i-SAFE

Founded in 1998, i-SAFE Inc. is the leader in e-Safety education. Available in all 50 states, Washington, D.C., and Department of Defense schools located across the world, i-SAFE is a non-profit foundation whose mission is to educate and empower youth to make their Internet experiences safe and responsible.

The company adds two senior executives to its team of identity experts

July 17, 2008 — Bellevue, WA — Identity.net today announced the addition of two senior executives – a move that signals the company’s commitment to give consumers from around the world control of their identity and reputation.

Alan Steele was named Vice President of Engineering and will be responsible for product development.   Frank Paterra will serve as Executive Vice President of Operations.   The additional talent will accelerate programs for the adoption of Identity.net by consumers around the world to build and share their reputation, navigate the web with greater ease, and safely share information over the internet.   

“I am excited to have talent of this caliber coming on board just as we launch Identity.net. These additional hires understand the stakes involved with that responsibility for the evolution of the internet to one that is safer to use, more convenient, and more user-centric.” concluded Rob Monster, Co-Founder, Chairman and CEO. 

“With Alan and Frank taking leadership roles at our company, we have the ability to execute and scale our business growth strategies and deliver superior solutions with Identity.net,” said Co-Founder and President Jim Adler.  “They know the consumer market, are very familiar with identity protection and security, and understand why consumers want to take control of their identity and reputation.”

Alan Steele is a startup veteran with over 15 years of experience at Avogadro, Viathan Corp., eRoom Technology and Midnight Networks.  Alan was most recently the Founder and CEO of Mergelab, a Seattle-based startup that developed technology for merging user profile and identity information and aggregating feeds of information from user contacts.  Prior to founding Mergelab, Alan was SVP of Products at Jobster where he built an unrivaled technical team in Development, Product Design, Operations and QA. At Jobster, Alan integrated the acquisitions of WorkZoo.com and Jobby, growing Jobster’s consumer destination to over 1 million unique visitors/month.  He received his BS in Writing and Computer Science from M.I.T.

Frank Paterra brings a strong background in business process, product management, operations and corporate acquisitions.   Prior to joining Identity.net, Frank was most recently Vice President of Corporate Development responsible for the acquisition of SmartShopper and served as general manager while at Zango, an online media company.  Previously, Frank founded Fluency Software which provided services and software products to the enterprise software market.  Prior to Fluency, Frank worked for Rational Software as the general manager of the Rose Business Unit, responsible for one fourth of the company’s revenues.  Before this he worked with NASA  to develop artificial intelligence systems to aid in the development and operation of satellites. Frank has published over 20 technical articles.  He received his BS in Computer Science from Frostburg State College and his MS and PhD degrees in artificial intelligence and high speed network protocol development from Old Dominion University. 

About Identity.net

Headquartered in Bellevue, Washington, the company’s mission is to put consumers firmly in control of their online identity and reputation.  The Identity.net (formerly Demoxi) software is built on 50 issued patents and 10 years of advanced research in the fields of cryptography and online identity.  For more information, visit www.identity.net or contact Jennifer Curley at 202.422.6244 or Jennifer@CurleyCompany.com

Single Sign-on Solution for the Digital World

 
July 16, 2008 — Bellevue, WA — Identity.net launched today, giving consumers control of their Internet identity and reputation. With the new site users can build and share their identity, navigate the web with greater ease and control, and verify attributes about their online reputation.  Current features of Identity.net include: single sign-on to web sites, selective or anonymous identification, portable personal content, and reputation management.

“Identity is an unsolved problem on the Internet today. Unlike the Internet itself, there is no central directory for verified users of the Internet. As a result, we have spam, online fraud, and with that the inherent transaction friction associated with an online world where everyone is guilty until proven innocent,” said Rob Monster, Chairman, CEO and Co-Founder of Identity.net. “Identity.net lets users invest in build and manage online identities that are portable across the Internet, while also being in full control of what, when and where information about their identity is public or private. Our launch partners agree that the arrival of Identity.net marks the arrival of web 3.0, putting consumers firmly in the driver’s seat and giving them the best of identity, privacy, and reputation management.”

At Identity.net, users can create their own personal “reputation” web page where they can choose to publicly share either in its entirety or as select subsets, depending on the audience.  Users can verify their identity attributes once and then reuse that verified identity information across the Internet.  For example, creating JohnDoe.Identity.net enables John Doe to put all his information on one site, 3^rd party verify specific identity attributes and use this with other sites he cares to engage with.  He may choose to share all the information on a MySpace page or select his professional accomplishments and highlight just those attributes on Linked In.   John could also create multiple pages for the different “reputations” he chooses to share, i.e.: Johnlovestoshop.Identity.net.

“Identity.net frees users to take their reputation with them as they engage online, so their reputation isn’t just tied to a specific site, it travels with the consumer as he/she uses the internet for blogging, shopping, conducting business or even engaging with the various social media sites.” stated Jim Adler, President of Identity.net. “By providing a single source for users to control and manage their individual reputation – it makes the reputation portable.  This saves time and gives the user control of what is publicly available about him/her on the internet.”

Identity.net (formerly Demoxi) added more than 200,000 unique users per month during its public beta and secured a network of valuable launch partners and affiliates. Functionality includes single sign-on and a digital wallet for holding online credentials.  The entire package is a one-stop for identity and reputation management.