Management Team

Rob Monster

Chairman and CEO

robmonster.identity.net

Robert W. Monster co-founded and leads Identity.net. In addition, he leads Monster Venture Partners (MVP), an early-stage venture capital firm based in Seattle. Previously, Mr. Monster was the Founder of GMI (Global Market Insite, Inc.), a leading provider of technology-enabled services to the global market research industry. During his tenure as Chairman and CEO, GMI achieved annual revenue growth of 100+% per year and served customers in more than 60 countries.

Prior GMI, Mr. Monster was a global product development manager with Procter & Gamble, leading the development and commercialization of a series of successful new product initiatives throughout Europe, Asia, North America, and Latin America.

Fluent in English, Dutch, and German, Mr. Monster holds a BS and an MBA, both from Cornell University. A winner of the 2005 Ernst & Young Entrepreneur of the Year award in Technology and Software (Pacific Northwest), Rob also serves on the boards of GMI, Healthcare.com, Demoxi, Inc., Clickable.com, WiFi.com, Treedia Labs, and Alerts.com.

Alan Steele

VP, Engineering

asteele.identity.net

Alan was most recently the Founder and CEO of Mergelab, a Seattle-based startup that developed technology for merging user profile and identity information and aggregating feeds from contacts.

Prior to founding Mergelab, Alan was SVP of Products at Jobster where he led Development, Product Design, Operations and QA. At Jobster, Alan integrated the acquisitions of WorkZoo.com and Jobby, growing Jobster’s consumer destination to over 1m uniques/month. As an engineering manager at Openwave Systems, Alan was responsible for mobile messaging handset software for Vodafone Japan’s 3G launch and for the deployment of high-scale mobile IM systems at Cingular and O2.

Alan is a startup veteran with over 15 years of experience at Avogadro, Viathan, eRoom Technology and Midnight Networks. He received his BS in Writing and Computer Science from M.I.T.

John Lawler

Sr. Director, Product Management

jlawler.identity.net

John Lawler has over 20 years experience managing the development, marketing, and launch of complex technologies, especially computer and network security products and services. He brings with him a strong technical and business background in security as well as in identity management, multi-service wired and wireless data networks, and IT infrastructure. Most recently, Mr. Lawler was at Microsoft, where he led market positioning and messaging for the Microsoft Forefront family of business security products, helping to build it into one of Microsoft's fastest growing businesses. Prior to that, John held senior positions in a number of security technology companies, including Preview Systems, Concentric Networks, and VPNet Technologies. He received his BS in Electrical Engineering from the University of Notre Dame.

David Freedman

Director, Member Services

dfreedman.identity.net

David Freedman has over 20 years of operational management experience in IT, financial, market research and customer relations. In his previous position as Director of Panel Operations at Global Market Insite (GMI), David honed his skills in developing a career focused on building and supporting online communities and enhanced the online community experience. During his four year tenure at GMI, he facilitated a twenty-fold increase in panel growth to over six million online survey takers, while managing a team of 65 support professionals. David received his Bachelor of Business (Accounting) from the University of Melbourne, Australia.